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What to make of BrewDog’s latest wheeze: asking their shareholders to promote the Fraserburgh-based craft brewers by dropping off marketing packs in their local bars.
Until recently, BrewDog have supplied the off licence trade and sold mainly to supermarkets and drink shops. They are beginning to expand into the on trade and have mobilis
Artisan Scottish beer makers BrewDog are in the news at the moment after launching a rather unusual new beer yesterday.
Called The End of History, it’s a 55%ABV Belgian style beer which retails at £500 for a 330ml bottle. The Fraserburgh-based brewers have produced just twelve bottles. Gruesomely, each bottle comes inside a stuffed animal. Seven stoats, four squirrels and one hare, to be precise. According to BrewDog, the animals used were all roadkill.
Predictably and no doubt just
